PPWR (EU Regulation 2025/40) replaces Directive 94/62/EC and applies directly across the Union from 12 August 2026. For transport packaging it sets re-use targets that rise over time – which bears directly on B2B logistics.
PPWR (EU Regulation 2025/40) replaces Directive 94/62/EC and applies directly across the Union from 12 August 2026. For transport packaging it sets re-use targets that rise over time – which bears directly on B2B logistics.
Programme principles
PPWR in five points
A regulation, not a directive
2025/40 replaces Directive 94/62/EC. It applies directly across the EU, with no national transposition.
It covers the whole chain
Every piece of packaging and every participant: producer, importer, distributor, seller.
Re-use in transport
Mandatory, rising re-use targets for pallets, crates and containers among others (Article 29) – squarely bekuplast's domain.
Recycled content and recyclability
From 2030 packaging placed on the market should meet the PPWR requirements on design for recycling, and for selected plastic packaging the required share of recycled content rises in stages (Articles 6 and 7).
Less waste, fewer substances
Waste reduction targets (Article 43), the empty space limit in packaging (Article 24) and requirements for substances in packaging – PFAS, heavy metals and other substances of concern (Article 5).
PPWR deadlines
When each requirement starts to apply
Regulation (EU) 2025/40 does not start on a single date. The obligations arrive in waves and, once triggered, they apply indefinitely. Check the comparison of how long each level of requirement applies.
Legal status of the Regulation
Reg. (EU) 2025/40- from 11.02.2025transitional period, the provisions do not yet apply
- from 12.08.2026applies directly across the EU
PFAS restriction in packaging intended to come into contact with food
Article 5(5)- from 12.08.2026concentration limits in force – a restriction, not an outright ban
Harmonised packaging labelling
Article 12- from 12.08.2028 at the earliestmandatory labelling, the date depends on the Commission's implementing acts
Re-use of transport packaging
Article 29(1)- from 2030at least 40% – an obligation
- from 204070% – a directional target, not an obligation
B2B closed loop – within the same undertaking and to a recipient in the same country
Article 29(2) and (3)- from 2030100% re-use
Recyclability of all packaging
Article 6- from 2030grades A–C allowed
- from 2038at least grade B
Packaging waste reduction (targets for EU Member States)
Article 43- 2030−5% against 2018
- 2035−10% against 2018
- 2040−15% against 2018
- Article 5(5) – from 12.08.2026, concentration limits for PFAS apply to packaging intended to come into contact with food (25 ppb / 250 ppb / 50 ppm). This is a threshold restriction, not an outright ban. Article 5 also covers the 100 mg/kg limit on the sum of lead, cadmium, mercury and hexavalent chromium (paragraph 4) and the requirement to minimise substances of concern (paragraph 1).
- Article 12 – labelling becomes mandatory from 12.08.2028 at the earliest; the final date depends on the European Commission's implementing acts (Article 12(1)).
- Article 29(1) – the 40% from 2030 is an obligation. The 70% for 2040 is a directional target: the Regulation says that economic operators ‘shall endeavour to use at least 70%’. The Commission will review the achievability of the 2040 targets by 1.01.2034. The 40% obligation does not expire in 2040 – the 70% target is added on top of it, not in place of it.
- Article 29(2) and (3) – the 100% applies to specific configurations: transport within the same undertaking and between linked and partner enterprises (paragraph 2), and supplies to another economic operator in the same Member State, including through e-commerce (paragraph 3). This is not the whole B2B sector.
- Article 6 – all packaging recyclable from 1.01.2030; the criteria for the design-for-recycling grades will be set by the Commission's delegated acts. From 2038 at least grade B is required.
- Article 43 – packaging waste reduction per capita against 2018; a target imposed on the Member States, met through the decisions companies take.
Footnote
Source: Regulation (EU) 2025/40 – EUR-Lex · European Commission
Industries
Your industry and PPWR – choose your sector
PPWR reaches every industry, though to a different degree. For some it is a new obligation, for others – an advantage they already hold. Choose your sector and see what changes specifically in your business.
The VDA-KLT standard, a closed loop at OEMs, integration with WMS.
HACCP and hygiene in the loop, RTP from bakery products to meat, washing and traceability.
Compartment crates, Poland's consumer deposit return system (live since 1 October 2025), the circulation of bottles and cans.
Cleanliness and traceability of the loop, substance restrictions, safe containers.
Containers for AKL (automated small-parts warehouse), shuttle and automated warehouse systems, ESD versions.
A B2B closed loop between plants (Article 29), domestic appliances and consumer electronics, electronics, furniture.
EURO horticultural crates and pallets, the loop into retail chains.
Retail and transport packaging, return systems, pressure from retail chains for re-use.
Buying your own packaging fleet, and reverse logistics for the Article 29 targets.
Re-use targets in transport, including B2B deliveries through e-commerce (Article 29(1) and (3)), the empty space limit (Article 24), reusable containers in fulfilment.

TCO calculator
Check what PPWR costs your company
Before you decide which packaging to choose for PPWR, check what it can really cost in your case. The TCO calculator compares single-use packaging with reusable transport packaging (RTP) over a full 15-year cycle – not on the purchase price alone.
- It compares two paths – single-use versus reusable (RTP) – on total cost of ownership (TCO)
- It runs on your data: the number of cycles, your current single-use cost, your industry and your delivery range
- A directional result (break-even): after how many rotations RTP starts to pay off – without false precision down to the last złoty
- Honestly: RTP does not always come out cheaper; at the end you download a PDF report with the result

PPWR audit
Check your company's readiness for PPWR
Not sure where to start? In a few minutes the PPWR audit shows how your company stands against the requirements of the Regulation and where your biggest gaps are, the ones to begin with.
- 10 questions, about 5 minutes – one question at a time with a clear progress bar
- For your industry – a result and recommendations matched to your sector
- The result on a clear five-axis chart with a risk category assigned
- PDF report: a discussion of the result together with an explanation of ‘what this means for your industry’
Faq
The most common questions about PPWR
What is PPWR?
PPWR (the Packaging and Packaging Waste Regulation) is Regulation (EU) 2025/40 on packaging and packaging waste. It replaces Directive 94/62/EC and applies directly across the whole European Union. Full application begins on 12 August 2026. The Regulation governs, among other things, the re-use of transport packaging, recyclability, recycled content and the requirements for substances present in packaging.
When does PPWR come into force?
The Regulation came into force on 11 February 2025 and general application begins on 12 August 2026. The further requirements arrive in stages: the re-use targets, recyclability and the minimum recycled content from 2030, and the further waste reduction thresholds in 2035 and 2040.
Who does PPWR apply to?
Every participant in the packaging supply chain in the EU: producers, importers, distributors and sellers. As a regulation it applies directly – regardless of any national act. The requirements cover sales packaging as well as grouped and transport packaging.
Is PPWR a directive or a regulation?
It is a regulation. Unlike a directive it does not need to be implemented by a national act – it applies directly and uniformly in every Member State from the date of application.
How does PPWR differ from EPR?
Extended producer responsibility (EPR) is the producer's financial and organisational responsibility for the packaging they place on the market once it has been used. PPWR does not replace it – the Regulation itself governs the key elements of EPR: the producer register and the obligation to register, together with annual reporting on the mass of packaging placed on the market (Article 44), the scope of the responsibility and of the costs covered (Article 45), and producer responsibility organisations (Articles 46–47). Alongside that, PPWR sets requirements for the packaging itself – re-use, recyclability, recycled content and composition. Poland's national EPR rules and registration in BDO (Baza danych o produktach i opakowaniach oraz o gospodarce odpadami – Poland's national register of products, packaging and waste management) still apply.
What is reusable packaging?
It is packaging designed and placed on the market to make many rotations over its life-cycle – refilled or used again for the same purpose. In transport this means pallets, crates and RTP containers (reusable transport packaging), among others.
What is returnable packaging?
In everyday use, ‘returnable’ means reusable packaging circulating in a closed loop: after unloading it goes back to the sender or the operator, is washed and used again, instead of becoming waste after a single journey.
What does Article 29 of PPWR govern?
Article 29 covers the re-use of transport packaging. It sets rising targets: 40% in 2030 and 70% in 2040. From 2030 it also requires 100% re-use in specific configurations – among them within the same undertaking, and in the other cases the Regulation sets out. This is the provision that bears hardest on B2B logistics and it is squarely the domain of bekuplast packaging.
What is the PFAS restriction in PPWR?
Article 5 sets the requirements for substances present in packaging – alongside the PFAS thresholds it requires substances of concern to be minimised (paragraph 1) and limits the sum of lead, cadmium, mercury and hexavalent chromium to 100 mg/kg (paragraph 4). For packaging intended to come into contact with food, concentration thresholds for PFAS apply from 12 August 2026 – this is a restriction, not an outright ban (Article 5(5)).
Does bekuplast offer pooling?
bekuplast manufactures reusable transport containers that also work in pooling systems – but it is not a pool operator itself. We cover pooling separately on the https://en.bekuplast.pl/company/pooling/ page.
Facts from Regulation 2025/40 you need to know
Products
bekuplast containers and pallets that support meeting the requirements of PPWR










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