PPWR applies directly to the economic operators within the scope of Regulation (EU) 2025/40, in particular those placing packaging or packaged products on the market.
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PPWR

PPWR (EU Regulation 2025/40) replaces Directive 94/62/EC and applies directly across the Union from 12 August 2026. For transport packaging it sets re-use targets that rise over time – which bears directly on B2B logistics.

EU Regulation (replaces Directive 94/62/EC)
Full application of the Regulation
Re-use of transport packaging in 2030 (Article 29)
Re-use of transport packaging in 2040 (Article 29)
Re-use in the specific configurations provided for in Article 29 of Regulation (EU) 2025/40 (among them within the same undertaking, and in the other cases the Regulation sets out)
PFAS restriction in packaging intended to come into contact with food
2025/40
12.08.2026
40%
70%
100%
Article 5(5)

PPWR (EU Regulation 2025/40) replaces Directive 94/62/EC and applies directly across the Union from 12 August 2026. For transport packaging it sets re-use targets that rise over time – which bears directly on B2B logistics.

EU Regulation (replaces Directive 94/62/EC)
Full application of the Regulation
Re-use of transport packaging in 2030 (Article 29)
Re-use of transport packaging in 2040 (Article 29)
Re-use in the specific configurations provided for in Article 29 of Regulation (EU) 2025/40 (among them within the same undertaking, and in the other cases the Regulation sets out)
PFAS restriction in packaging intended to come into contact with food
2025/40
12.08.2026
40%
70%
100%
Article 5(5)

Programme principles

PPWR in five points

01
A regulation, not a directive

2025/40 replaces Directive 94/62/EC. It applies directly across the EU, with no national transposition.

02
It covers the whole chain

Every piece of packaging and every participant: producer, importer, distributor, seller.

03
Re-use in transport

Mandatory, rising re-use targets for pallets, crates and containers among others (Article 29) – squarely bekuplast's domain.

04
Recycled content and recyclability

From 2030 packaging placed on the market should meet the PPWR requirements on design for recycling, and for selected plastic packaging the required share of recycled content rises in stages (Articles 6 and 7).

05
Less waste, fewer substances

Waste reduction targets (Article 43), the empty space limit in packaging (Article 24) and requirements for substances in packaging – PFAS, heavy metals and other substances of concern (Article 5).

PPWR deadlines

When each requirement starts to apply

Regulation (EU) 2025/40 does not start on a single date. The obligations arrive in waves and, once triggered, they apply indefinitely. Check the comparison of how long each level of requirement applies.

20252026202720282029203020312032203320342035203620372038203920402041

Legal status of the Regulation

Reg. (EU) 2025/40
from 11.02.2025
Applies directly across the EU – from 12.08.2026
today20302040
  • from 11.02.2025transitional period, the provisions do not yet apply
  • from 12.08.2026applies directly across the EU

PFAS restriction in packaging intended to come into contact with food

Article 5(5)
Concentration limits in force – a restriction, not an outright ban
today20302040
  • from 12.08.2026concentration limits in force – a restriction, not an outright ban

Harmonised packaging labelling

Article 12
Mandatory labelling – from 12.08.2028 at the earliest
today20302040
  • from 12.08.2028 at the earliestmandatory labelling, the date depends on the Commission's implementing acts

Re-use of transport packaging

Article 29(1)
at least 40% – an obligation from 2030
70%
today20302040
  • from 2030at least 40% – an obligation
  • from 204070% – a directional target, not an obligation

B2B closed loop – within the same undertaking and to a recipient in the same country

Article 29(2) and (3)
100% re-use
today20302040
  • from 2030100% re-use

Recyclability of all packaging

Article 6
grades A–C allowed
at least grade B
today20302040
  • from 2030grades A–C allowed
  • from 2038at least grade B

Packaging waste reduction (targets for EU Member States)

Article 43
−5%
−10%
−15%
today20302040
  • 2030−5% against 2018
  • 2035−10% against 2018
  • 2040−15% against 2018
today
Binding obligation
Obligation – higher threshold
Binding obligation, conditional date (depends on Commission acts)
Directional target – not an obligation
Transitional period – the Regulation has entered into force, the provisions do not yet apply
  1. Article 5(5) – from 12.08.2026, concentration limits for PFAS apply to packaging intended to come into contact with food (25 ppb / 250 ppb / 50 ppm). This is a threshold restriction, not an outright ban. Article 5 also covers the 100 mg/kg limit on the sum of lead, cadmium, mercury and hexavalent chromium (paragraph 4) and the requirement to minimise substances of concern (paragraph 1).
  2. Article 12 – labelling becomes mandatory from 12.08.2028 at the earliest; the final date depends on the European Commission's implementing acts (Article 12(1)).
  3. Article 29(1) – the 40% from 2030 is an obligation. The 70% for 2040 is a directional target: the Regulation says that economic operators ‘shall endeavour to use at least 70%’. The Commission will review the achievability of the 2040 targets by 1.01.2034. The 40% obligation does not expire in 2040 – the 70% target is added on top of it, not in place of it.
  4. Article 29(2) and (3) – the 100% applies to specific configurations: transport within the same undertaking and between linked and partner enterprises (paragraph 2), and supplies to another economic operator in the same Member State, including through e-commerce (paragraph 3). This is not the whole B2B sector.
  5. Article 6 – all packaging recyclable from 1.01.2030; the criteria for the design-for-recycling grades will be set by the Commission's delegated acts. From 2038 at least grade B is required.
  6. Article 43 – packaging waste reduction per capita against 2018; a target imposed on the Member States, met through the decisions companies take.

Source: Regulation (EU) 2025/40 – EUR-Lex · European Commission

Industries

Your industry and PPWR – choose your sector

PPWR reaches every industry, though to a different degree. For some it is a new obligation, for others – an advantage they already hold. Choose your sector and see what changes specifically in your business.

Automotive Compliance
Food processing
Beverages and breweries
Pharmaceuticals, cosmetics, chemicals Compliance
Intralogistics and warehousing
Industrial production
Agriculture, horticulture, fruit and vegetables
Retail / FMCG
Logistics and transport (3PL)
E-commerce, 3PL, fulfilment
Automotive Compliance

<p>The VDA-KLT standard, a closed loop at OEMs, integration with WMS.</p>

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Food processing

<p>HACCP and hygiene in the loop, RTP from bakery products to meat, washing and traceability.</p>

More
Beverages and breweries

<p>Compartment crates, Poland's consumer deposit return system (live since 1 October 2025), the circulation of bottles and cans.</p>

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Pharmaceuticals, cosmetics, chemicals Compliance

<p>Cleanliness and traceability of the loop, substance restrictions, safe containers.</p>

More
Intralogistics and warehousing

<p>Containers for AKL (automated small-parts warehouse), shuttle and automated warehouse systems, ESD versions.</p>

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Industrial production

<p>A B2B closed loop between plants (Article 29), domestic appliances and consumer electronics, electronics, furniture.</p>

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Agriculture, horticulture, fruit and vegetables

<p>EURO horticultural crates and pallets, the loop into retail chains.</p>

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Retail / FMCG

<p>Retail and transport packaging, return systems, pressure from retail chains for re-use.</p>

More
Logistics and transport (3PL)

<p>Buying your own packaging fleet, and reverse logistics for the Article 29 targets.</p>

More
E-commerce, 3PL, fulfilment

<p>Re-use targets in transport, including B2B deliveries through e-commerce (Article 29(1) and (3)), the empty space limit (Article 24), reusable containers in fulfilment.</p>

More
Automotive Compliance
Food processing
Beverages and breweries
Pharmaceuticals, cosmetics, chemicals Compliance
Intralogistics and warehousing
Industrial production
Agriculture, horticulture, fruit and vegetables
Retail / FMCG
Logistics and transport (3PL)
E-commerce, 3PL, fulfilment

The VDA-KLT standard, a closed loop at OEMs, integration with WMS.

More

HACCP and hygiene in the loop, RTP from bakery products to meat, washing and traceability.

More

Compartment crates, Poland's consumer deposit return system (live since 1 October 2025), the circulation of bottles and cans.

More

Cleanliness and traceability of the loop, substance restrictions, safe containers.

More

Containers for AKL (automated small-parts warehouse), shuttle and automated warehouse systems, ESD versions.

More

A B2B closed loop between plants (Article 29), domestic appliances and consumer electronics, electronics, furniture.

More

EURO horticultural crates and pallets, the loop into retail chains.

More

Retail and transport packaging, return systems, pressure from retail chains for re-use.

More

Buying your own packaging fleet, and reverse logistics for the Article 29 targets.

More

Re-use targets in transport, including B2B deliveries through e-commerce (Article 29(1) and (3)), the empty space limit (Article 24), reusable containers in fulfilment.

More

TCO calculator

Check what PPWR costs your company

Before you decide which packaging to choose for PPWR, check what it can really cost in your case. The TCO calculator compares single-use packaging with reusable transport packaging (RTP) over a full 15-year cycle – not on the purchase price alone.

  • It compares two paths – single-use versus reusable (RTP) – on total cost of ownership (TCO)
  • It runs on your data: the number of cycles, your current single-use cost, your industry and your delivery range
  • A directional result (break-even): after how many rotations RTP starts to pay off – without false precision down to the last złoty
  • Honestly: RTP does not always come out cheaper; at the end you download a PDF report with the result
     

Open the TCO calculator

PPWR audit

Check your company's readiness for PPWR

Not sure where to start? In a few minutes the PPWR audit shows how your company stands against the requirements of the Regulation and where your biggest gaps are, the ones to begin with.

  • 10 questions, about 5 minutes – one question at a time with a clear progress bar
  • For your industry – a result and recommendations matched to your sector
  • The result on a clear five-axis chart with a risk category assigned
  • PDF report: a discussion of the result together with an explanation of ‘what this means for your industry’
     

Start the audit

Faq

The most common questions about PPWR

PPWR (the Packaging and Packaging Waste Regulation) is Regulation (EU) 2025/40 on packaging and packaging waste. It replaces Directive 94/62/EC and applies directly across the whole European Union. Full application begins on 12 August 2026. The Regulation governs, among other things, the re-use of transport packaging, recyclability, recycled content and the requirements for substances present in packaging.

The Regulation came into force on 11 February 2025 and general application begins on 12 August 2026. The further requirements arrive in stages: the re-use targets, recyclability and the minimum recycled content from 2030, and the further waste reduction thresholds in 2035 and 2040.

Every participant in the packaging supply chain in the EU: producers, importers, distributors and sellers. As a regulation it applies directly – regardless of any national act. The requirements cover sales packaging as well as grouped and transport packaging.

It is a regulation. Unlike a directive it does not need to be implemented by a national act – it applies directly and uniformly in every Member State from the date of application.

Extended producer responsibility (EPR) is the producer's financial and organisational responsibility for the packaging they place on the market once it has been used. PPWR does not replace it – the Regulation itself governs the key elements of EPR: the producer register and the obligation to register, together with annual reporting on the mass of packaging placed on the market (Article 44), the scope of the responsibility and of the costs covered (Article 45), and producer responsibility organisations (Articles 46–47). Alongside that, PPWR sets requirements for the packaging itself – re-use, recyclability, recycled content and composition. Poland's national EPR rules and registration in BDO (Baza danych o produktach i opakowaniach oraz o gospodarce odpadami – Poland's national register of products, packaging and waste management) still apply.

It is packaging designed and placed on the market to make many rotations over its life-cycle – refilled or used again for the same purpose. In transport this means pallets, crates and RTP containers (reusable transport packaging), among others.

In everyday use, ‘returnable’ means reusable packaging circulating in a closed loop: after unloading it goes back to the sender or the operator, is washed and used again, instead of becoming waste after a single journey.

Article 29 covers the re-use of transport packaging. It sets rising targets: 40% in 2030 and 70% in 2040. From 2030 it also requires 100% re-use in specific configurations – among them within the same undertaking, and in the other cases the Regulation sets out. This is the provision that bears hardest on B2B logistics and it is squarely the domain of bekuplast packaging.

Article 5 sets the requirements for substances present in packaging – alongside the PFAS thresholds it requires substances of concern to be minimised (paragraph 1) and limits the sum of lead, cadmium, mercury and hexavalent chromium to 100 mg/kg (paragraph 4). For packaging intended to come into contact with food, concentration thresholds for PFAS apply from 12 August 2026 – this is a restriction, not an outright ban (Article 5(5)).

bekuplast manufactures reusable transport containers that also work in pooling systems – but it is not a pool operator itself. We cover pooling separately on the https://en.bekuplast.pl/company/pooling/ page.

Case Studies

Reusable packaging in bekuplast implementations

Every implementation is a separate customer story. Specific requirements, which we match with the right solution.

Facts from Regulation 2025/40 you need to know

0cycles
according to Reusable Packaging Europe, 2022 factsheet
That is how many re-use rotations reusable transport packaging achieves; a service life of 7–12 years.
0mld €
according to the European Commission's impact assessment (PPWR)
Estimated savings in 2030, together with around 23 million tonnes less CO₂ emitted each year thanks to PPWR.

Requirements of regulation (EU) 2025/40

Article 29

Re-use targets for transport packaging: 40% (2030), 70% (2040); from 2030, 100% in the specific configurations provided for in Article 29 (among them within the same undertaking, and in the other cases the Regulation sets out).

Article 6

All packaging must be recyclable from 1 January 2030 (grades A–C under the Commission's delegated acts; at least grade B from 2038).

Article 5

Requirements for substances present in packaging – the sum of lead, cadmium, mercury and hexavalent chromium at no more than 100 mg/kg (paragraph 4), and concentration thresholds for PFAS in packaging intended to come into contact with food from 12.08.2026, with no outright ban (paragraph 5).

Article 43

Packaging waste reduction: 5% (2030), 10% (2035), 15% (2040) against 2018.

Products

bekuplast containers and pallets that support meeting the requirements of PPWR

Plastic containers

Universal EURO-NORM containers for all-round use.

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Food industry

Crates for bakery products, meat, vegetables and fruit.

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Transport and storage containers

Durable, for industrial conditions and safe transport.

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Plastic horticultural crates

Perforated, for harvesting, resistant to UV radiation.

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Reduced volume containers

Collapsible and nestable – volume reduced by up to 80%.

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Bottle crates with dividers

Dividers that protect glass and PET bottles.

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Accessories

Fittings that make organising containers easier.

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Dedicated solutions

Special versions adapted to the customer's requirements.

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Euro plastic pallets

A light, maintenance-free alternative to wooden pallets.

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Plastic pallet boxes

A container with a pallet for storing and transporting bulky goods.

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Contact

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